Bridging Cultures, Brands and New Technologies

SHERP helps brands, institutions and cultural projects grow across France and China through event production, market activation, cultural storytelling and AI-powered communication solutions.

Connecting Worlds Through Culture

Founded in Paris in 2017, SHERP brings together cross-cultural communication, event production and brand activation expertise developed through years of experience with Chinese and French partners.

From cultural festivals and international exhibitions to brand activations and creative communication projects, we help organizations design meaningful experiences that connect audiences, markets and ideas.

Today, SHERP is also developing practical AI-powered solutions for education, communication and business efficiency, helping cultural institutions, small businesses and creative partners turn new technologies into real-world capabilities.

Our Mission & Vision

We help brands, institutions and cultural projects connect with new audiences through meaningful experiences, cross-cultural communication and practical innovation.

Our Values

Cultural Respect, Practical Innovation, Reliability and Long-term Partnership.

Our Team

A multilingual and cross-cultural team combining event production, communication strategy, education, media and project management expertise across France and China.

Want to do something big with us?

Our Services

(1) Event Planning & Execution

From Concept to Completion, We’re With You Every Step of the Way Whether it’s an impactful product launch, an international exhibition, or a cultural festival, our end-to-end event solutions cover everything from creative ideation and venue selection to program design and flawless on-site execution.

Creative ideation and concept development
Detailed process management and logistics
Customized venue design and thematic execution

(2) Brand Globalization Services

Empowering Chinese Brands to Shine on the Global Stage We understand the unique challenges and opportunities that Chinese brands face in international markets. Through meticulous market research, localized content creation, and high-profile offline events, we build strategies that secure global trust and visibility.

Comprehensive market analysis
Tailored global promotion campaigns
Integration of PR, media outreach, and event activations

(3) Intangible Cultural Heritage Promotion

Preserving Traditions, Inspiring the Future We believe that intangible cultural heritage is both a testament to history and a source of future innovation. By blending modern technology with creative storytelling, we revitalize ancient crafts and traditions for today’s audiences.

Innovative cultural events and exhibitions
Multi-channel storytelling (online and offline)
Collaborations with cultural experts and institutions

(4) AI & Digital Enablement

Practical AI solutions for education, communication and business efficiency.

SHERP helps organizations, small businesses, educators and cultural institutions turn AI into practical working capabilities. From creative AI workshops for children and families to professional sessions for entrepreneurs and teams, we design accessible programs that connect technology with real-world use cases.